Otis & Opal Café

E-Blast

Opal & Otis Cat Cafe is a fictional cat cafe set in the city of Tortieville. The cafe offers adoption services, specialized beverages, and treats. The most popular item is a bubble tea drink that utilizes a plastic lid shaped like a cat’s head.

This E-Blast is meant to be sent to any email subscriber of the Opal & Otis Cat Cafe Newsletter. The e-blast advertises any new friends available for adoption, news offers, and social media handles.

Most notably, it includes a GIF of a dancing cat bubble tea. The email also links directly to the Opal & Otis website to offer more exclusive content.

The typefaces Montserrat and Calibri are web-safe fonts used in the code of the e-blast. The logo images show off the branding of Opal and Otis, including the typefaces Superclarendon and Euphemia UCAS. Superclarendon offers a refined serif look and feel, whereas Euphemia UCAS is more playful and readable sans-serif.