AdvenTOUR

Roll-Fold Brochure

AdvenTour is a fictional travel agency based in Cleveland, OH, that provides low-cost travel services for college students and families. AdvenTour’s logo establishes the brand’s visual tone, while a brochure introduces the audience to the brand, its offers, packages, services, and resources.

AdvenTour’s logo creatively combines the words “adventure” and “tour” and features an illustration of a plane within the “O” of “Tour,” distinctly presenting the brand as a travel business. The custom roll-fold brochure copy offers informative insights and reflects the brand’s personality. The brochure describes the brand, lists available resources, contact information, package plans, and depicts experiences.

Images depict scenery and potential vacation destinations. Attention-grabbing imagery with a wash of cool blue inspires and encourages the reader, subtly referring back to the logo’s navy blue. The imagery emphasizes people, placing the reader into each scene’s destination. The brochure pulls from the logo and uses a more detailed plane illustration

with a swoosh behind it, acting as a color block for other panels. On the back of the brochure, the tagline “Travel Your Way” is manipulated text to call out the personalized experience of AdvenTour and its resources available to the customer.

Navy blue is a nod to the color of the night sky and evokes trust, reliability, and calmness. The orange tones symbolize the sun and evoke warmth and optimism, and provide contrast. The typeface PrincipiaVF in “Adven-” has sharp, angular stems that pair nicely with chunky, round brackets. Area Normal is a sans-serif typeface great for larger amounts of copy in the brochure and web space. The logo’s “O” in “Tour” has a symmetrical, open counter. The counter provides the inner space for a perfect circle and the white space in the middle of the “O” in the shape of a plane. The Amaranth typeface in the brochure is an overall smooth yet curvy typeface with precisely curved spurs, creating interesting subheads to contrast the simplicity of the sans-serif typeface of the body content, Area Normal.