Nailing It!

12-Page Bi-Fold Brochure

“Nailing It! A Beginner’s Guide to Manicures at Home” informs readers how to perform their own manicure, including nail care, a how-to paint section, and beginner’s nail art tips and tricks. This 24-page bi-fold brochure uses research and eight years of personal experience in the nail community, in original written content and imagery to effectively inform the audience.

With the gained experience, organizing information, steps, and tips results in substantial content. Imagery plays a crucial role in balancing the dense amount of copy on a spread. Each spread displays a balance of imagery and relevant, detailed information. Original photographs of nail art and graphics highlight specific details about the content. Illustrations visually exemplify the shapes of natural nails, as well as diagram a map of the nail with some important terms. Flowy blobs of color in each

layout constructs interesting and unique spreads to captivate the reader’s attention, resembling nail polish spilling onto the page. The brochure features clean columns that create stability, security, and consistency.

The primary colors in this brochure are light pink, purple, lime green, and soft yellow, separating sections with flat colors that evoke the appearance of a variety of crème nail polish colors. The typeface Superior Title in bold feels clean yet dynamic for headlines. The ball terminals and steep brackets in Superior Title appear fluid and malleable, as if the nail polish is spilling onto the page. Indivisible in regular weight is a thin, round sans-serif typeface with open counters for body copy.

“Nailing It!” encourages a colorful and descriptive experience of learning to care for one’s nails engagingly through this brochure. After a simple look-through of “Nailing It!,” you’ll practically be a pro!