Sharks: Friend Not Foe

Infographic

“Sharks: Friend Not Foe” is an infographic that informs the audience about sharks and how they’re not the scary animals that people make them out to be. Anyone looking to learn general facts about sharks will find this infographic intriguing and eye-catching. The infographic is viewed on Pinterest, creating an inclusive and inviting social space that inspires. Viewers will learn about shark anatomy, species, hunting habits, diet, lifespan, and misconceptions. This topic also educates the reader and targets those interested in wildlife and environmental endangerment issues.

The typeface Arial creates a bold and striking appearance. Arial Black is manually modified to have each letter’s corners meticulously rounded and has a looser tracking. Counters do not have the same degree of rounding to avoid a bubble letter aspect. The typeface Dunbar appeals to an all-ages audience with a friendly, double-story, and symmetrically pleasing text.  

The extreme and loud use of Arial Black in headings contrasts with the softer, cleaner use of Dunbar as body copy. From deep blue to light blue, various shades of blue reflect a range of colors of the ocean at varying depths. A yellowed “sandy” white and warm reddish-orange provide visual contrast to the blue hues. 
 
The illustrations and icons are textured, sketch-like, and cartoonish. Embellishments such as waves, bubbles, shark fins, nets, bite marks in letters, and the use of textured line further amplify the shark and ocean theme. Bubbles scatter around the infographic and occasionally call out additional facts. To provide consistency across different sections, the illustrations and icons include a thick, textured stroke, rounded edges, and silhouettes.

Sketches

Thumbnail sketches of the infographic based on research on sharks

Sharks infographic thumbnail sketches

Shark Infographic sketches

Final Infographic

Final Version of shark infographic, top half

Final Version of Shark Infographic, top half

Final Version of shark infographic, bottom half

Final Version of Shark Infographic, bottom half

Mockups

Shark Infographic prototype mockup in Pinterest's search results for "shark infographics"

Prototype mockup of Shark Infographic in the Pinterest search results for “shark infographics”

Shark Infographic prototype mockup in Pinterest's project/post view

Prototype mockup of Shark Infographic posted on Pinterest